Ripley's Believe It Or Not!
Redesign six Believe It Or Not Museum websites for Ripley’s Entertainment. The timeline is 6 sites in 30 days, so an extremely effective strategy is needed to produce the desired result. Each site needs to reflect the overall brand while still maintaining a unique personality geared toward a specific location. Regular and group ticket sales, as well as links to their other area attractions are of substantial importance, as is the ability to capture user information. We’d like full integration with our existing social networking entities and also to be able to regularly update the Blog page, independent of our web developers.
Aeon Blu met with the Ripley’s team and implemented a discovery process to best determine their needs and goals. Our project approach was multi-tiered. We needed to determine the balance between corporate and weird/gross/unbelievable, how each location would stand out from the others, how to best incorporate Twitter, FlickR and other social networking entities and interactive features on each site and also how hands-on the managers of each location would be. With just 30 days to complete 6 full sites, we had to find the most time-effective manner of going from concept to live. In our discovery phase, we had a technical team researching open-source and other 3rd party tools for integrating remote site content from sources like WordPress, FlickR, Twitter and more. That initial investment yielded a big pay off, because we were able to use existing code, adding only slight modifications in order to aggregate the outlying data into one unified design.
Once the design was in place, allowing Ripley’s goals of providing information through their site and through social networking entities, we then created the multiple secondary pages as well as the designs for the other museums. Making use of this system enabled us to streamline the process, providing a cost-effective methodology. We created an interface that serves their up-to-the-minute updating; the management of these sites is reduced to very simple configuration files for pointing to the various data sources, and a simple content management back-end. The ultimate result was what we always have in mind: a successful go live and a very happy client!